7/31/2023 0 Comments Horror prank![]() Even if they did, they’d immediately realize it was a prank and something fun and harmless. We’ve never had a situation where someone reacted super negatively. I will say, knock on wood, we’ve always been very lucky. Have you ever witnessed a participant react extremely negatively? It sort of motivates you to share and I think it’s more enjoyable than just seeing an advertisement on a billboard or on a T.V. And when you release something digitally in today’s day and age, its just a great platform for people to share that content and talk about it and engage with it, and that’s really what ultimately creates the viral sensation.Īnything we do, there’s some layer of relatability, in the sense that you can imagine how you would react in that situation. It’s really about creating entertainment for people and subtly connecting it to either a film or a brand. With our videos, the branding is very subtle. Think about it like this: when was the last time you shared a commercial? Commercials are meant for advertising, where it’s so obvious. It’s a pretty proven formula for success when you take an aspect of the film and amplify it in the real world to scare the crap out of people and get those reactions.ĭo you think viral marketing has more potential than standard advertising? We did the Ouija prank with the girl whose eyes pop out of her head. We also did the devil baby, which was one of the more successful campaigns we did. But we have had a lot of success in this genre before, with promoting horror films specifically. I don’t think we expected it to be this gigantic. Was this something you knew would blow up so quickly? So we find people who specialize in set direction and fabrication, and we hire actual crew members. In this case we had to transform an appliance store into an electronic store, and we had to build the special rig with the mechanism to hide our actress and we had the lowering television screen. Almost everything we do involves some sort of really unique build or fabrication. It’s definitely a huge part of the equation. And Nick and his whole team were just so accommodating. Prisco was just perfect: the size, the location, the layout. We really needed a small, independently owned electronic store, and there’s very few of them in existence. The location scout was pretty lengthy we looked at a lot of different places in New York. Naturally, we had to get his word on how it all came together. And being Thinkmodo’s only permanent staffer other than founders James Percelay and Michael Krivicka, Pezzullo plays a large part in coordinating these campaigns. It turns out one of the brains behind the high jinks, producer Sam Pezzullo, is a former Westchester Magazine Wunderkind( nominations are now open!). Of course hilarity ensued, and like the prank’s victims, the video’s view count zoomed by - up to 200 million views in just the first 24 hours, quickly surpassing Thinkmodo’s previous campaigns, including the Carrie coffee shop telekinesis promotion as well as that frighteningly realistic demon baby for Devils Due. ![]() ![]() In the latest addition to marketing agency Thinkmodo’s roster of record-breaking viral marketing videos, visitors to Prisco Appliance & Electronics in White Plains had no idea revamped horror villain Samara Morgan (played by Rings actress Bonnie Morgan) was waiting for them behind a rigged television. This exact scenario was put to the test for us in a promotion for Paramount Picture’s recently released Rings. How would you react if you were to, say, visit an electronics store thinking you’d be participating in a survey, when a maimed contortionist demon-child suddenly lurches at you from behind a 4K-television screen? What would you do?
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